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MultiChoice signs Ighalo as ambassador

Odion Ighalo
MultiChoice Nigeria, has announced Super Eagles and Watford striker, Odion Ighalo as brand ambassador for MultiChoice. The endorsement deal was on Thursday at the MultiChoice office in Victoria Island.
Ighalo will feature in a soon to be launchedDStv campaign which includes TV, out-of-home, digital, radio and press adverts and make special guest appearances at majorDStv events amongst other activities.
Managing Director, MultiChoice Nigeria, John Ugbe, speaking on the endorsement, said the company was pleased to welcome Ighalo to the family. According to Ugbe, Ighalo’s zest and brilliant accomplishments as a footballer, locally and internationally, make him a perfect fit for the brand.
 “From his humble beginnings of playing football on the streets of Ajegunle to scoring big on the international scene, the Odion Ighalo success story is one that deeply resonates with the brand. We believe his energetic display and results on the pitch will inspire Nigerians as they work on achieving their dreams,” he said.
Speaking on his partnership with the brand, Ighalo said, “I am happy to be part of the MultiChoice family. Growing up, we couldn’t afford to have DStv in our house, so I used to pay to watch football at viewing centres. It is a dream come true and I am looking forward to this new relationship with MultiChoice.”
He joins other celebrities who have in the past represented various brands of the company, which include Nollywood acts OC Ukeje for theDStv Explora; Ivie Okujaye for DStv Compact while another Nollywood actor, John Okafor popularly known as Mr. Ibu and veteran Nigerian singer, John Odafe Asiemo, popularly known as Daddy Showkey both as GOtvambassadors.

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