HMD Global
has completed the deal to find PR partners for Nokia smartphones in the
following year. This will be the perfect preparation for the return of
Nokia in 2017. Let’s see how Nokia launch is preparing for their ambitious plans to return the smartphone market.
Nokia launch is totally ready in 2017
As
we all know, Microsoft had acquired the “Devices and Services”
department of Nokia. After signing in the agreement, the Finnish
technology company wouldn’t be able to issue a Nokia branded device
until December 30 this year. The deal is close to the deadline so we
have the right to expect that Nokia will have an Android smartphone or
tablet with the company’s own logo. This is gradually becoming a reality
when earlier this year, Microsoft Mobile had to sell the right to use
the Nokia brand to HMD Global, a Finnish company.
Recently,
HMD Global companies continue to hire an advertising company – Mother,
to prepare for plans to promote Nokia launch campaign in 2017. Mother is
a creative agency with offices in London, New York and Buenos Aires.
Mother is the UK’s largest independent advertising agency. Co-founder of
this PR and advertising company also express his truth for Nokia. He
claimed that Nokia is well-known and loved around the world and they
were glad to co-operate with HMD Global in promoting the brand image of Nokia mobile phones.
According to marketing director of HMD Global,
Pekka Rantala, Nokia is a truly iconic and credible brand, globally
recognized. As HMD owns the exclusive licenses to use Nokia brand for
mobile phones and tablets, it was to find a strategic partner for the
advertisement. Therefore they can carefully prepare for the introduction
of a series of new products to mobile market. we believe that Mother
would be a partner that can help us to make this work to promote the
image of Nokia to consumers worldwide. “
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